\'Head Monster\'s\' winning ways / Engineer spins high-end cable wire idea into industry-leading company

monster0041_mk.Jpg Noel Lee, CEO of Monster Cable company Bay Area startup, announced that he had purchased the rights of wa 3 Com Park.The football field will now be called Monster Park.Mike capaka from chronicle: 09-29-Noel Lee, owner and founder of 2004 Monster Cable, announced that he had purchased the right to name the Candlestick Park under the company name.Compulsory credit for PHOTOG and SF Chronicle /-Mags out Business # Chronicle #11/8/2003 # ALL #5 star #0422379966 lessmonster0041 _ mk.Jpg Noel Lee, CEO of Monster Cable company Bay Area startup, announced that he had purchased the rights of wa 3 Com Park.The football field will now be called Monster Park.Mike capaka from chronicle: 09-29-Noel Lee, owner and founder of 2004 Monster Cable, announced that he had purchased the right to name the Candlestick Park under the company name.Compulsory credit for PHOTOG and SF Chronicle /-Mags out Business # Chronicle #11/8/2003 # ALL #5 star #0422379966 when Noel Lee first went into Business selling premium speaker wires, stereo retailers thought the idea was as crazy as selling bottled water.This was because the speaker wires were as free as tap water at the time.Twenty-Five years later, Li\'s marketing ability changed the Monster Cable Products Company.Brisbane has become a company with annual sales of more than $100 million and one of the largest private employers in the Gulf.He is also considered to have shaped the highAs a profitable cottage industry, quality accessories for various consumer electronics products.Forgot the title of chief executive.Lee, 55, is known as Head Monster at his company, a whimsical title for a stable job that once resigned as a fusion design engineer at Lawrence Livermore National Laboratory, an unstable performance for a rock band.His self-proclaimed professional ethics: \"24/7;Sleep when you die.\"You have to be nervous about what you do,\" he said .\"\"He also has a stable sports car. it\'s a self-contained car.Claiming to be a \"gadget Madman\", likes to hang out with stars like George Benson, Carlos Santana and Boz.When he started making \"Monster Cable\" in 1978, he never thought that the speaker wires he assembled on the table tennis table in the Richmond District home garage would lead to a successful company, have the corporate culture he calls \"monster attitude.\"Or a company that owns the title of the candle holder Park.\"I never thought it would be a big business,\" the native San Francisco said in a recent interview .\".\"It was originally a hobby.I have no business experience.I have no finances.I\'m just an engineer, working on my hobby, and that\'s audio equipment.\"Monster Cable produces about 4,000 different products, but 750-Employee affairs are so highPremium wires connecting home audio electronics and speaker systems.It also offers quality cables for a wide range of professional musicians including Santana, Earth, Wind and Fire, Aerosmith and Sami Hagar.Cable prices range from $20 to more than $2.In addition to audio cables, and even wires, Monster Cable has diversified its product line to take advantage of the dramatic growth in consumer electronics, especially big-TV and home theater components.According to the American Consumer Electronics AssociationS.Sales of electronic accessories are expected to grow from $1 to $1.It was $3 billion in 2000 and $2 billion in 2005.\"This is a huge prosperity for us,\" Li said .\".\"There\'s around youSound speakers, you have high-So you need better quality video.Quality Connection.\"As a result, the company manufactures cables for TV, DVD and VHS players, computers, printers, video games, digital cameras and car entertainment systems.It also produces speaker wall frames, power strips, alkaline batteries, phone chargers, leather phone cases, camera bags, headphones and screensCleaning solution.There are also Monster wires, shells, wireless transmitters and car adapters designed for Apple computersIPod digital audio player for sale.Lee\'s music background led him to start a small record company, Monster Music, with artists such as singer\'s daughter Shana Morrison\"Song author Van MorrisonMonster\'s latest startup high-M-technology furniture madeDesign, a spin-Led by Lee\'s son, 36-year-old Kevin Lee, is known as the \"little monster \".\"The furniture, such as a table with huge subwoofer hidden, was designed to integrate home theater equipment with the surrounding environment.There\'s also a $8,000 action couch with a built-inIn a wireless amplifier, in a movie, the seat cushion rumbles with explosions and other noises.Next year, Monster plans to launch a range of wireless products, another trend after home entertainment.Li Yi sells monster mints without hesitation, which is the last \"attitude mints\" to attract customers\"Make a second impulse purchase at the checkout counter.Lee is \"a master of accessories sales,\" said Dave Donald, an executive at SpeakerCraft Inc.It is a company in Southern California that has installed a custom home speaker system using Monster Cable Products.To be more precise, he said that Lee has trained dealers of Monster products to sell Monster products to consumers as \"ne-cessories.\"Monster cables have grown from Lee\'s garage to three buildings at the foot of San Bruno, occupying 450,000 square feet of office and warehouse space.The company has products in 15,000 stores around the world and 225 US stores.S.patents.Although Lee will not disclose financial details, he said that the company\'s annual revenue exceeded $100 million compared to $50 million in 1997, and sales increased by about 25% per year.\"His success as a marketer benefits everyone,\" co-Owner and President of Thiel Audio productsLexington, Kentucky.A maker of high-techend speakers.Gornick is president of the United States.S.Board of Directors of Consumer Electronics Association.Li\'s father is a reporter from China\'s Central News Agency, but his parents moved to San Francisco when they were born on Christmas day in 1948.He grew up in the city, attended the City College, and graduated from the University of California, St. Louis in 1971 with a degree in mechanical engineering.He worked on laser fusion experiments in Lawrence Livermore for five years, but later he gave up his hobby, music.He moved to Hawaii to drum up a folk rock band called Asian forest.\"It was the best time of my life,\" Li said .\"\"There I learned about running a business and dealing with dirty nightclub owners who don\'t pay.\"The band disbanded after a year and a half, but before returning to the Bay Area to work for Lawrence Berkeley National Laboratory, Lee stayed alone for another six months.But after work in the evening, Li spent hours in the garage on 16 Avenue and Lake Street, and he modified the idea of engineering speaker wiresMore efficient carrying power than the standard cheap light line available at the time.Selling the idea, Lee quit his job at Lawrence Berkeley labs just six months later, and before taking his speaker wires on, he was looking around for bank financing.At first it was a tough sale because the stereo store used to give away as many speaker wires as possible according to customers\' needs.So instead of spending money on advertising directly to consumers, lee\'s focus is on convincing sales reps that they can make money by talking to customers who buy stereo systems, enhance their audio experience by buying better speaker wires.For those of you who have just spent hundreds or thousands of dollars on a new home audio or video system, the idea of increasing investment for high-quality speaker wires makes sense.\"Do you really want to save money on cables?Technical analyst Martin Reynolds is vice president of Gartner Dataquest.On a recent visit to Monster Cable headquarters, Kevin Lee showed the company\'s new highTech furniture, copied to a group of distributors with music, was so clear that the singer seemed to be in the room.The presentation illustrates the type of training programs Monster Cable uses to show its products and technicians who fire retailers, sales reps and even install car stereo systems.Over the years, Monster Cable has hosted a dazzling OscarAt the Consumer Electronics Show in Las Vegas, the Fashion Awards program is designed to reward top retailers and distributors.This year\'s exhibition attracted about 4,000 people to attend the treatment concert of Santana.Ray Kimber, one of the competitors, said Lee\'s strategy raised Monster Cable\'s sales to above all competitors.Kimber founded 40-Kimber Kable, an employee at Ogden, Utah, was around the time Lee created the monster cable.But Kimber said he was concerned that Monster\'s strategy would force sales reps to oversell, which could have a bad impact on other audio and video cable manufacturers.\"Noel is an amazing person and I admire him very much,\" Kimber said .\".\"But I don\'t want customers to be sold if they really don\'t need or want any of our products.Some people are very satisfied with ordinary people.But Lee believes that consumers will not be willing to settle for ordinary people once they hear or see the changes brought about by his products.Lee says his success as an Asian-American entrepreneur can inspire others to go on his path.Lee said: \"When I spoke to the Asian American business organization, they said, \'Noel, you did a good job because you broke the glass ceiling. \'.\"I never thought there was a glass ceiling.Asians should not feel introverted or restricted because they are an Asian company.They can compete as fiercely as any company.\"My advice is, don\'t be afraid to take risks, don\'t be afraid to be the best of yourself, because you never know what is possible if you don\'t take this opportunity\"Li did have a problem to slow him down.He said the degraded neurological problem stems from radiation exposure during his tenure as a fusion engineer, which makes walking a slow, tedious task for him.He relies on his four scooter.-two-wheeled, self-Electric balance car--Get around his office or get to his deluxe box at Monster Park, the new name of the candle holder Park.In September, Monster Cable beat corporate giants such as Oracle to make headlines across the country.Wells Fargo and Wells Fargo have proposed a controversial $6 million proposal to put its name in the 49-person home candle holder Park for the next four years.Half of the money is spent on the football team, and half is spent on the entertainment and Parks Department in San Francisco.The deal is controversial because critics such as board chairman Matt Gonzalez believe the city has crossed the line by selling the names of public facilities to companies.Last week, voters in the city passed a voting measure confirming that the stadium\'s name will be restored to a candle holder after the monster deal expires.The deal at Monster Park is the first time Monster cables have advertised themselves directly to the public, but Lee insists that he is not doing this to sell more speaker wires.He also wants to help the financially strapped entertainment and parks sector and return something to the city where he and his company were born, he said.\"I don\'t believe anyone will buy our products again because they see the name on the stadium,\" he said .\".\"Another option is to close bad Park services or raise taxes, which is not good.\"The company plans to sponsor a concert at Monster Park and create a museum that celebrates the history of the stadium, which opened on 1960 as the home of the baseball San Francisco Giants.At one time, the title was acquired by 3Com.\"We wanted to spread some monster attitude to 49 people and make Monster Park a fun place because 3Com didn\'t do anything for the park in any way,\" Li said.Age: 55 Title: CEO and founder of Monster Cable ProductsNature of business: annual sales of electronic accessories: $100 million family: wife, courtesy;two children;