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comcast builds out \'smart home\' strategy as cable shrinks

by:AAA     2021-01-13
NEW YORK (Reuters)-
Comcast is probably the most famous cable company, but it is in the remote Bank.
Door locks and cameras and other \"smart\"
Home \"products to speed up its growing home security business.
Diverse efforts are made in more Americans. S.
Consumers who abandon traditional cable packaging or cut wires favor cheaper alternatives.
Comcast and its competitors want to provide more services at home to increase their revenue and create more loyal customers.
Comcast has seen traction in the Xfinity home security service launched in 2012.
According to the quarterly results released in July, users have doubled in the past two years to 1 million.
But selling security services to consumers is only part of the strategy, says Comcast, a market worth more than $9 billion.
Now the company is turning to home automation.
Independent functions that can be remotely controlled, such as cameras and thermostats
Consumers living in apartments and apartments. The U. S. smart-
According to research firm Strategy Analytics, the home market includes equipment from door locks to sprinkler systems that can be programmed according to various schedules and is expected to grow to $47 billion annually by 2020.
Daniel Herscovici, senior vice president and general manager of Xfinity Home, told Reuters that the Home security industry offers some advantages, such as low churn or attrition, because they have few unless consumers move
The cost of signing up customers is low because Comcast is able to sell to people who subscribe to broadband and wired services at the same time.
He said the company was first concerned about home safety because it was too early to talk about connected devices in 2012.
Now it\'s also turning to automation.
\"We have not fully realized our potential,\" he said in an interview . \".
Overall, the home security and automation market is a natural extension of broadband providers who are looking for more ways to leverage existing infrastructure and labor to sell more to new and existing customers
According to Comcast, 55% of Xfinity Home customers are new users of Comcast.
But Mr concatt and others are still facing a shrinking traditional pay market. TV services.
Six largest countries in the United StatesS.
In the second quarter, pay-TV companies lost a total of 723,000 customers, and JPMorgan analysts said it was the worst quarterly performance the industry has ever had during the period.
The biggest issue for Comcast is whether the monthly subscription model
In addition to the initial sales of the equipment, it also provides a recurring revenue stream
In a market where consumers can choose to pay once for goods such as cameras, consumers can enjoy additional perks, analysts say.
A spokesman for Comcast said that Comcast\'s goal is to find a pilot project in three markets to provide cameras bundled with the Xfinity Internet for an extra $10 per month.
Customers can purchase up to 6 cameras for $99 and then pay a monthly fee, including installation, cloud storage for video recording, and the ability to create and share video clips.
This proposal is for apartment owners and apartment residents who do not need a complete family safety system but still want to pay attention to where they live.
A Comcast spokesman said the pilot could expand this year if it succeeds.
Vivint, a home automation company owned by Blackstone Group, said the company has successfully sold its monthly service plan for $39. 99 and $49. 99.
The product includes features such as allowing consumers to control all smart applications
Their phones provide home functionality and provide professional monitoring to schedule emergency services and customer support when needed.
Vivint executives say part of the appeal for consumers is that they can choose devices to integrate into a single system through a curated platform.
According to the strategy analysis, Comcast has about 10% of the interactive security market, and interactive security is a family security category that provides remote monitoring and system arm compared to 20% of market leader ADT Corp.
Comcast plans to gain a bigger share of the market.
In its third year, it acquired IControl Inc. , its home safety equipment supplier, for undisclosed amounts . .
The deal gives Comcast more control over R & D capabilities and offers it a new source of revenue as a wholesaler for other companies in the market.
Blake Kozak, chief analyst at market research firm IHS, said Konkas has a unique advantage because it is already in the country and has services such as remote controls and X1 set-top boxes that respond to voice commands.
\"They have a lot to do in creating an ecosystem for consumers and getting them involved,\" he said . \".
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